THE BLACK SHEEP - a lifestyle brand dedicated to helping people embrace their individuality
The Black Sheep approached us with a vision of creating a bold and rebellious brand that encourages people to embrace their individuality. Their mission was to inspire those who feel different to stand tall and celebrate their uniqueness. They needed a brand identity that reflected their rebellious spirit and resonated with those who don't conform to the status quo.
Branding and Identity - strategy and design
Website - visual identity implemented
Merchandise - cohesive brand experience
Digital pressence - instagram templates
We crafted a brand strategy that emphasized The Black Sheep’s rebellious nature while creating a sense of belonging. We focused on building a community of like-minded individuals who see their uniqueness as a strength. The target audience seeks genuine connection and wants to feel seen and understood. They value brands that represent their ideals of authenticity and creativity.
We worked with The Black Sheep to define and refine their core values, ensuring the brand identity resonated deeply with their target audience:
Authenticity
Defiance
Inclusivity
Empowerment
Creativity
Creating a Community - The Black Sheep needed to create a strong sense of community, attracting individuals who identify as nonconformists while making them feel part of a larger, empowering movement.
Standing Out in a Saturated Market - The lifestyle industry is filled with brands that claim to embrace individuality, so The Black Sheep had to find a way to authentically communicate its rebellious ethos and make an impact in this competitive space.
Balancing Rebellion and Inclusivity - While The Black Sheep represents defiance, it also needed to create a welcoming and inclusive environment where everyone, no matter their background, feels they belong.
The Black Sheep’s brand collateral was designed to be as bold and unapologetic as the brand itself, with every piece delivering a message of defiance and individuality.
The visual identity for The Black Sheep was designed to reflect the brand’s bold and rebellious nature. It balances edginess with inclusivity, ensuring that while the brand challenges norms, it also welcomes and empowers those who feel different.
Color Palette - We chose a striking, sunset palette of pink, orange, and blue with strategic pops of neutral colors.
Timeless yet Modern - The use of monochrome gives the brand a timeless feel, while the accent colors keep it fresh and modern, appealing to both younger and older generations of nonconformists.
Apparel and Merchandise - The merchandise reflect The Black Sheep’s defiant nature. Graphic tees, jackets, and accessories feature powerful slogans and bold artwork that push boundaries and make statements.
Social Media Presence - Social media templates were designed to capture the rebellious spirit of The Black Sheep. We crafted bold, unapologetic messages that challenge the status quo, paired with dynamic visuals that resonate with the brand’s audience.
Landing page - The Black Sheep’s website features a edgy design with bold typography and striking visuals, creating a dramatic contrast that reflects the brand's rebellious nature.
The brand stands for defiance, authenticity, and courage. The story centers around rejecting conformity and instead choosing to celebrate what makes each individual different. It is a call to arms for those who have been labeled outsiders, encouraging them to find power in their differences and forge their own paths.
Brand Identity System
Logo Design
Color Palette and Typography
Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
Landing page
The Black Sheep was born from a desire to create a community for those who feel out of place in mainstream society. This brand is for the misfits, the dreamers, and the rebels—the people who dare to be different and aren’t afraid to stand out. The founders, who always felt like "black sheep" in their personal lives, wanted to create a brand that would empower others to embrace their unique qualities and challenge societal expectations. With bold designs and unapologetic messaging, The Black Sheep aims to create a sense of belonging for the outcasts, providing them with both style and confidence to be themselves in a world that often pushes them to conform.
“Our experience with Uhmo was transformational —Our brand now truly reflects our vision and values.”
— elise, the black sheep
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.