one pose - a clean, vegan makeup line catering to young women
One Pose approached us with the mission of creating a distinctive, clean beauty brand that would appeal to young, environmentally-conscious women in Saudi Arabia. Their goal was to stand out in a competitive market while emphasizing their commitment to sustainability, affordability, and high-quality, multi-functional products.
Branding and Identity - strategy and design
Packaging design - complete make-up line
Tagline Creation - matching the strategy
Our first step was to conduct thorough brand research to fully understand the market, the competitive landscape, and the target audience's desires. We explored the clean beauty market both globally and within Saudi Arabia to ensure that One Pose could position itself as a leader.
To ensure consistency and alignment with their vision, we worked with One Pose to clearly define their core values:
Accountability
Caring
Candor
Contribution
Development
Brand Differentiation - The clean beauty market is growing, and One Pose needed to stand out while maintaining its commitment to sustainability and veganism.
Target Audience Engagement - One Pose’s ideal client, young women between 16 and 28, are highly selective about the brands they support, making it essential for One Pose to deeply resonate with their audience.
Cohesive Brand Identity - One Pose needed to establish a visual identity that was both playful and trustworthy, reflecting its mission of clean, vegan, and affordable makeup products.
Establishing Trust - The brand needed to build immediate trust with customers by showcasing transparency in its ingredients, commitment to sustainability, and aligning itself with modern values like inclusivity and self-expression.
To communicate One Pose’s playful yet trustworthy personality, we crafted a visual identity that stood out in the clean beauty market:
Color Palette - We introduced a bright and vibrant color scheme that reflects the energy and enthusiasm of One Pose’s target audience. The colors were chosen to evoke feelings of joy and positivity, while remaining distinct from more minimalist competitors in the clean beauty space.
Typography - The fonts used in One Pose’s brand materials are modern, clean, and approachable, balancing sophistication with playfulness.
With a strong foundation of values and positioning, we crafted an identity that would be both playful and sophisticated, appealing to the youthful, dynamic audience of One Pose while standing out in the clean beauty space. To bring the brand to life visually, we created a bold and colorful visual identity that reflected the brand's energy and values.
Packaging Design - Sustainability was a top priority, so we used eco-friendly materials while keeping the packaging colorful, fun, and vibrant. Each package was designed to create an exciting unboxing experience, with positive messages and bold graphics that reinforce One Pose’s playful and trustworthy identity.
Imagery and Photography - The imagery focuses on real women with diverse skin tones, reinforcing the brand’s inclusivity. The photography is bright, dynamic, and infused with the spirit of self-expression, showing the products in everyday life, from morning routines to social outings.
One Pose’s promise is simple: makeup that’s clean, vegan, and inclusive, designed to empower women to express themselves confidently while staying true to their values. This brand exists to serve those who want to stand out and make a difference, offering a fun, accessible, and ethical approach to beauty that fits seamlessly into the daily routines of modern women everywhere.
Brand Identity System
Logo Design
Color Palette and Typography
Full Make-up line
Brand Story and Messaging
Comprehensive Brand Guidelines
Inspired by the vibrant young women of Saudi Arabia who are both driven and socially conscious, One Pose set out to create products that aligned with their active lifestyles and ethical values. Whether they are high school or college students, working professionals, or social butterflies, these women want makeup that is quick, easy to use, and, above all, clean and cruelty-free. One Pose’s multifunctional products fit perfectly into their fast-paced days, offering high-quality formulations that enhance their natural beauty without harming their skin or the environment.
“We had a fantastic experience throughout the whole design process. She communicates clearly and with experience, and she shows her talent by being able to take our vision/mission and building it into a brand that captures it precisely.”
— bdor, one pose
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.