mulsi - a brand offering
a revolutionary kitchen appliance
Mulsi approached us with the vision of empowering people to reclaim control over their food choices by creating homemade, plant-based products easily. Their mission was to eliminate waste, reduce reliance on processed foods, and provide a healthier, more sustainable alternative. They needed a brand identity that reflected their bold mission while appealing to conscious consumers.
Branding and Identity - strategy and design
Packaging design - product design and packaging
Landing page - strategy and design
Digital pressence - instagram templates
Our research phase involved examining competitors like Almond Cow and Oatly, identifying their strengths, weaknesses, and gaps. Mulsi’s value proposition of health, sustainability, and empowerment positioned them as an innovator in a growing market of eco-friendly kitchen appliances. Many competitors lacked the boldness and personality needed to capture attention. Their branding was often too minimalistic or neutral, making it less appealing to a younger, more vibrant audience.
We refined Mulsi’s core values to ensure they aligned with their mission and connected deeply with their target audience:
Accountability
Community
Ownership
Transparency
Sustainability
Innovation
Brand Differentiation - Mulsi operates in a market dominated by companies offering kitchen gadgets. Their challenge was to stand out as more than just a gadget but a tool for empowerment and ownership in the kitchen.
Target Audience Connection - Mulsi’s audience includes health-conscious individuals, environmentally aware consumers, and busy professionals looking for quick, healthy solutions. The brand needed to connect with these diverse segments through a clear, positive, and empowering message.
Visual Identity Alignment - Mulsi required a vibrant, bold visual identity that reflected their playful yet revolutionary approach to food preparation while clearly communicating the health and sustainability benefits of their product.
The visual identity for Mulsi was designed to reflect the brand's core values of empowerment, playfulness, and sustainability, while appealing to eco-conscious mothers to busy professionals.
Bold and Bright Colors - The brand's colors are inspired by the natural ingredients Mulsi users would work with, like the fresh greens of plants and the vibrant colors of fruits and vegetables. This visual connection to nature enhances the brand's messaging around sustainability and health.
Playfulness - The bright, playful tones reflect the fun, creative nature of Mulsi’s products, making it clear that this appliance is more than just a kitchen tool—it's a lifestyle enhancer.
With a strong foundation of values and positioning, we crafted an identity that would be both playful and sophisticated, appealing to the youthful, dynamic audience of One Pose while standing out in the clean beauty space. To bring the brand to life visually, we created a bold and colorful visual identity that reflected the brand's energy and values.
Merchandise - Branded reusable tote bags, recipe cards, and kitchen towels were designed to enhance the customer experience and spread Mulsi’s sustainability message. These items reflect Mulsi’s playful and bold identity while promoting eco-friendly living.
The successful translation of Mulsi’s brand values into tangible touchpoints across multiple platforms ensured that their brand identity was fully integrated into every part of their customer journey. Here's how the brand application was executed:
Landing page - The website features content that showcases Mulsi’s core values, including transparency around ingredients and sustainability. Blog posts and recipe sections encourage community interaction by sharing user-generated recipes and tips for sustainable living, further enhancing Mulsi’s connection with its audience.
Social Media Templates - We developed vibrant, engaging social media templates for Instagram. These templates maintain consistency across posts while allowing for flexibility to feature user-generated content, brand stories, new product launches, and sustainability tips.
Sustainable Packaging - We created eco-friendly packaging that aligns with Mulsi’s sustainability goals. The packaging design is bold, playful, and practical, ensuring that the unboxing experience is memorable and exciting.
Driven by the desire to reduce food waste, minimize reliance on supermarkets, and foster a deeper connection to food, Mulsi helps consumers tap into their culinary creativity without the hassle. Whether it's whipping up a frothy homemade cappuccino, creating a hearty sauce, or crafting fresh nut-based milk, Mulsi gives its users the tools to turn ordinary ingredients into extraordinary creations. It's about making the process fun, rewarding, and ultimately, sustainable.
Brand Identity System
Logo Design
Color Palette and Typography
Product and Packaging
Brand Story and Messaging
Comprehensive Brand Guidelines
Landing page
Instagram templates
The story of Mulsi began with a personal frustration—a disappointment with store-bought plant-based milk, filled with unnecessary additives, sugars, and preservatives. Mulsi’s founder wanted a better, cleaner alternative but quickly realized that making plant-based milk at home was often a time-consuming and messy process. That's when the vision for Mulsi was born: a simple, efficient kitchen appliance that empowers users to create their own plant-based milk, sauces, and other healthy products, easily and quickly, from the comfort of their homes. At its core, Mulsi is about empowerment and ownership. In a world dominated by highly processed, prepackaged food, Mulsi gives consumers the power to take back control over what they put into their bodies.
“Saskia is a great creative that can think out of the box. She is not a one trick pony but has the ability to create an unique brand (from A to Z) based on what the core of the brand really is and stands for. "
— ALEX, MULSI
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.