FRESHY - a premium makeup brush cleaning and delivery service
Freshy approached us with the goal of elevating their brand experience and expanding their reach within major metropolitan areas. Their mission was to provide a convenient, luxurious solution for makeup brush cleaning, allowing beauty enthusiasts and professionals to focus on their creativity without the hassle of cleaning their tools.
Branding and Identity - strategy and design
Print Collateral - packaging dielines
Website - visual identity implemented
Merchandise - cohesive brand experience
We initiated the project by conducting thorough brand research to understand Freshy’s unique value proposition. We aimed to align their mission of hassle-free, high-quality brush cleaning with their target audience's desires for convenience, time-saving solutions, and a luxurious beauty experience.
We built Freshy's brand narrative around five key pillars:
Ambition
Reliability
Consistency
Sustainability
Inclusion
Brand Differentiation - The market is saturated with various beauty services. Freshy needed to stand out while maintaining their core values of convenience, luxury, and sustainability.
Target Audience Engagement - The brand needed a strong appeal to young professionals and makeup artists and a clear strategy for long-term engagement and retention.
Expansion Goals - Freshy sought to expand their services to new cities and partner with renowned beauty brands and events.
To bring Freshy’s vibrant and edgy personality to life, we designed a range of collateral that reinforced the brand’s core values of sophistication, convenience, and sustainability. Each piece was carefully crafted to ensure brand consistency across all touchpoints.
To reflect Freshy’s vibrant and edgy personality, we introduced a colorful and minimal visual aesthetic. This design ethos embodies Freshy’s luxury-meets-convenience vibe, ensuring that both beauty enthusiasts and professionals feel empowered to indulge in a premium service.
Color Palette - Vibrant, high-end colors that evoke energy and sophistication.
Imagery - Bold visuals featuring makeup artists in action, sleek beauty products, and an effortlessly modern aesthetic.
Website Design - Freshy’s website was designed to be as convenient and user-friendly as the service itself. Featuring bold visuals, easy-to-navigate pages the website reflects the brand's effortless approach to beauty.
Social Media Campaigns - We developed an ongoing content strategy that highlighted Freshy’s brand story, eco-friendly practices, and client testimonials. Through visually engaging posts and influencer collaborations, we ensured Freshy’s presence was as chic and modern as its service.
During the process the client wanted a different vibe and we changed the looks to what the client had in mind. We changed the looks 3 times and the 3rd one was the one the client loved!
By reinforcing Freshy’s brand story, delivering bespoke collateral, and creating innovative applications, we helped the brand transform its identity into one that resonates deeply with its audience. Freshy is now positioned as a go-to luxury solution for beauty professionals and enthusiasts alike.
Brand Identity System
Logo Design
Color Palette and Typography
Print and Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
Freshy was born out of the desire to make beauty routines more efficient and luxurious. As busy makeup artists and enthusiasts juggled their hectic schedules, the tedious task of cleaning makeup brushes became a burden. Freshy’s founder envisioned a service that would eliminate this hassle, giving people more time to express their creativity. From this idea, Freshy emerged—a brand committed to providing premium, eco-friendly brush cleaning services that empower beauty lovers to focus on what matters most: their artistry and self-expression.
“If you are a new business owner, the process is not intimidating and very streamlined and easy. I realized I got answers to questions that I didn't think of or know I needed. I also loved seeing my brand come to life little by little. ”
— maya, freshy
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.