ELUX BEAUTE - a newly luxury beauty brand with a mission to empower
Elux Beauté is a newly established luxury beauty brand with a mission to empower individuals to express their unique style and beauty confidently. From its inception, the brand sought to offer high-quality, bold products that cater to all levels of beauty enthusiasts. The project involved building the brand from the ground up, crafting everything from the brand's story to its visual identity and positioning in the mark
Branding and Identity - strategy and design
Print Collateral - packaging dielines
Merchandise - cohesive brand experience
We initiated the project by conducting thorough brand research to understand Elux Beauté's unique value proposition. We aimed to position the brand as a bold, inclusive luxury beauty experience — one that spoke directly to individuals ready to express themselves confidently through high-quality products.
Through deep research, we identified core values such as:
Inclusivity
Creativity
Empowerment
Luxury.
These became the guiding principles for all branding efforts, ensuring that every touchpoint reflected the brand’s commitment to offering high-quality, accessible beauty experiences.
Starting from scratch, Elux Beauté faced the challenge of establishing a unique and impactful presence in a competitive beauty market. With no existing brand elements, there was a need to create a cohesive identity that could immediately resonate with the target audience and stand out among established competitors.
By building Elux Beauté's identity from the ground up — from core values to visual system to collateral — we helped the brand establish a confident, distinctive presence in a competitive beauty market. Elux Beauté is now positioned as a bold luxury beauty brand ready to captivate and grow its audience.
To reflect Elux Beauté's empowering and luxurious personality, we developed a bold visual aesthetic that felt high-end yet accessible. Every design decision was made to ensure that beauty enthusiasts at every level felt seen, celebrated, and inspired.
Color Palette - Rich, confident tones that communicate luxury and self-expression.
Imagery - Bold visuals celebrating diverse beauty, sleek product presentations, and an unapologetically modern aesthetic.
Social Media Campaigns - We developed a content strategy that brought Elux Beauté's brand story to life across Instagram. Through bold visuals, empowering messaging, and consistent brand templates, we ensured the brand's digital presence felt as premium as its products.
Print Collateral - Packaging dielines and print materials were designed to carry the brand's bold identity into the physical world, creating a cohesive experience from the moment a customer first encounters the product.
The creative process is never linear. We explored multiple brand directions together — you'll see two concepts showcased here, including our personal favourite first iteration. Ultimately the client fell in love with the third direction, and that's the magic of a collaborative process: the best outcome isn't always the first one, but it's always the right one.
By building Elux Beauté's identity from the ground up — from core values to visual system to collateral — we helped the brand establish a confident, distinctive presence in a competitive beauty market. Elux Beauté is now positioned as a bold luxury beauty brand ready to captivate and grow its audience.
Brand Identity System
Logo Design
Color Palette and Typography
Print and Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
Elux Beauté was born from a desire to create a luxury beauty brand that didn't ask anyone to shrink. The founder envisioned a line of high-quality, bold products that would empower individuals to show up fully — in their style, their confidence, and their skin. From logo to packaging to digital presence, every element was built to reflect that mission: beauty as empowerment, not perfection.
“Don’t think twice or hesitate about hiring Saskia! She definitely has a gift and I can confidently recommend her work to anyone. ”
— MICHELLE, elux beaute
LET'S MAKE MAGIC
We take on a limited number of projects each quarter to protect the quality and attention each brand deserves. Currently booking Q2 & Q3 2026 — a few spots still available.
