ELUX BEAUTE - a newly luxury beauty brand with a mission to empower
Elux Beauté is a newly established luxury beauty brand with a mission to empower individuals to express their unique style and beauty confidently. From its inception, the brand sought to offer high-quality, bold products that cater to all levels of beauty enthusiasts. The project involved building the brand from the ground up, crafting everything from the brand's story to its visual identity and positioning in the mark
Branding and Identity - strategy and design
Print Collateral - packaging dielines
Merchandise - cohesive brand experience
We initiated the project by conducting thorough brand research to understand Freshy’s unique value proposition. We aimed to align their mission of hassle-free, high-quality brush cleaning with their target audience's desires for convenience, time-saving solutions, and a luxurious beauty experience.
Through deep research, we identified core values such as:
Inclusivity
Creativity
Empowerment
Luxury.
These became the guiding principles for all branding efforts, ensuring that every touchpoint reflected the brand’s commitment to offering high-quality, accessible beauty experiences.
Starting from scratch, Elux Beauté faced the challenge of establishing a unique and impactful presence in a competitive beauty market. With no existing brand elements, there was a need to create a cohesive identity that could immediately resonate with the target audience and stand out among established competitors.
To bring Freshy’s vibrant and edgy personality to life, we designed a range of collateral that reinforced the brand’s core values of sophistication, convenience, and sustainability. Each piece was carefully crafted to ensure brand consistency across all touchpoints.
To reflect Freshy’s vibrant and edgy personality, we introduced a colorful and minimal visual aesthetic. This design ethos embodies Freshy’s luxury-meets-convenience vibe, ensuring that both beauty enthusiasts and professionals feel empowered to indulge in a premium service.
Color Palette - Vibrant, high-end colors that evoke energy and sophistication.
Imagery - Bold visuals featuring makeup artists in action, sleek beauty products, and an effortlessly modern aesthetic.
Website Design - Freshy’s website was designed to be as convenient and user-friendly as the service itself. Featuring bold visuals, easy-to-navigate pages the website reflects the brand's effortless approach to beauty.
Social Media Campaigns - We developed an ongoing content strategy that highlighted Freshy’s brand story, eco-friendly practices, and client testimonials. Through visually engaging posts and influencer collaborations, we ensured Freshy’s presence was as chic and modern as its service.
During the process the client wanted a different vibe and we changed the looks to what the client had in mind. We changed the looks 3 times and the 3rd one was the one the client loved!
By reinforcing Freshy’s brand story, delivering bespoke collateral, and creating innovative applications, we helped the brand transform its identity into one that resonates deeply with its audience. Freshy is now positioned as a go-to luxury solution for beauty professionals and enthusiasts alike.
Brand Identity System
Logo Design
Color Palette and Typography
Print and Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
Freshy was born out of the desire to make beauty routines more efficient and luxurious. As busy makeup artists and enthusiasts juggled their hectic schedules, the tedious task of cleaning makeup brushes became a burden. Freshy’s founder envisioned a service that would eliminate this hassle, giving people more time to express their creativity. From this idea, Freshy emerged—a brand committed to providing premium, eco-friendly brush cleaning services that empower beauty lovers to focus on what matters most: their artistry and self-expression.
“Don’t think twice or hesitate about hiring Saskia! She definitely has a gift and I can confidently recommend her work to anyone. ”
— MICHELLE, elux beaute
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.