BAD BABES BOUDOIR - an edgy and empowering boudoir photography brand
The founder’s goal was to create a unique, bold, and playful brand experience that empowered women by celebrating their bodies and helping them feel confident in their own skin. The focus was to offer boudoir sessions with a unique retro and moody film style, which was a core part of their differentiator.
Branding and Identity - strategy and design
Website - visual identity implemented
Merchandise - cohesive brand experience
A thorough competitor analysis and audience research were conducted to ensure the new brand stood out from the crowd. The research revealed a gap for a playful yet luxurious boudoir experience, with strong emphasis on inclusivity and confidence-building for all women.
We built Bad Babes Boudoir brand narrative around five key pillars:
Empowerment
Inclusivity
Self-Love
Confidence
Playful
Brand Differentiation - The boudoir photography market is saturated, especially in urban areas like Brooklyn. Bad Babes Boudoir needed to stand out with an edgy, playful vibe that appealed to confident, empowered women seeking something unique and transformative.
Target Audience Engagement - The brand needed to clearly communicate with women who desired empowerment and confidence, as well as offer experiences for milestone events like weddings or birthdays.
Expansion Goals - Bad Babes Boudoir wanted to expand its offerings to include custom sessions, branding sessions, and boudoir film experiences while positioning itself as a leader in the niche.
With a well-defined identity and brand values, we created a visual language that’s not only bold and playful but also empowering. The brand’s collateral reflects the dynamic and unapologetic personality of Bad Babes Boudoir.
Merchandise - Branded items such as t-shirt and tote bags and custom photo albums help extend the brand experience beyond the studio. These items, designed with vibrant colors and empowering quotes, act as daily reminders of the confidence each woman gains from her shoot.
The successful application of Bad Babes Boudoir's values into every touchpoint ensures that the brand is present throughout the client journey, both visually and emotionally.
Website Design - The website was designed to capture the essence of fun, boldness, and inclusivity. With vibrant imagery and confident messaging, it creates a welcoming space for women to explore the experience. Testimonials, behind-the-scenes videos, and bold calls to action make visitors feel excited to step into their own empowerment journey.
The visual identity for Bad Babes Boudoir was designed to embody the brand's core values of boldness, inclusivity, and empowerment, while resonating with women who embrace their unique femininity and self-expression.
Bold, Retro-Inspired Palette: The vibrant color palette draws inspiration from 80s retro aesthetics with a modern edge. Bold pinks, rich blacks, and neon accents bring a sense of fun, daring energy that reflects the unapologetic spirit of the brand.
Empowering Imagery: The visual identity doesn’t just look good—it feels liberating. Every element, from the typeface to the photography style, celebrates individuality. The strong, playful tones of the visuals reflect Bad Babes Boudoir’s mission to offer more than just boudoir photography—it’s about creating a safe, empowering space for women to reclaim their confidence.
By crafting a visual identity that champions boldness, empowerment, and inclusivity, we helped Bad Babes Boudoir transform from a photography service into a brand that resonates deeply with women seeking to reclaim their confidence and celebrate their uniqueness. With bespoke collateral, immersive brand applications, and a powerful brand story, Bad Babes Boudoir now stands as a distinctive voice in boudoir photography—one that offers more than just photos; it provides an empowering experience that resonates far beyond the shoot.
Brand Identity System
Logo Design
Color Palette and Typography
Print and Digital Collateral
Brand Story and Messaging
Comprehensive Brand Guidelines
Website Design
Custom Merchandise
Bad Babes Boudoir was born from a desire to challenge the conventional standards of boudoir photography. The founder wanted to create a space where women could feel bold, empowered, and completely unapologetic about their bodies. In an industry where seduction often takes center stage, Bad Babes Boudoir shifts the focus to fun, inclusivity, and the celebration of every woman’s individuality.
The brand empowers women to step out of their comfort zones and embrace their true selves in front of the camera. Each shoot is designed to be an unforgettable experience where clients feel celebrated, confident, and radiant in their own skin. Bad Babes Boudoir doesn’t just offer photos; it offers women the chance to see themselves through a lens of empowerment, breaking down the walls of self-doubt and embracing the beauty in every angle.
“I am not the type of person who can put into words what I envision, and that can probably be VERY hard to work with, but Saskia not only helped me figure out what myself (and my brand) needed, but she made it better than I could have ever imagined!!! ”
— angela, bad babes boudoir
LET’s MAKE
MAGIC
We book a limited number of branding clientseach year to ensure we create from a space of unlimited creativity. As such, we recommend inquiring early and often to reserve your date.